July 22 2010
[LBCC] Step #4 – Get The Essential Tools
Tagged Under : autoresponder, aweber, List Building
Wow! It's been awhile since I posted step #3 to the List Building Crash Course, but I'm back and hopefully will get this thing back on schedule. Today I'm going to dive in to step #4 of starting your list…Getting the essential tools.
So far if you've been following this tutorial, you should have your market all picked out and your WordPress blog up and running. Now you need to start building your list, so let's get an autoresponder!
It's very important that you don't skimp here. This is how you are going to communicate with the massive list that you are going to build. If you go for a cheap or free method, you may find that the huge list of email addresses you've spent time and money building is worthless because your emails get caught in spam filters and don't get read!
As your business progresses, you are going to be sending thousands of emails to thousands of people weekly, and if only 3% of those emails get to inboxes, your business will be sunk. And I can guarantee that if you do it yourself this will be the case.
The best way to build a stress free list that you can communicate with is to start out right from the beginning. This means having someone else (with more resources and knowledge than you) manage your list. Thankfully this is extremely cheap to do too. For just $20/month you can have Aweber manage your email list and send out any followups you want them to. Plus you can make an unlimited number of new lists so there's lots of versatility.
If you think $20 per month seems too expensive, then you need to go back to step #1 and get your business mindset back. This is a business expense (that you can write off by the way) and is a necessary part of owning an internet business. Plus once you get serious about your business making $20 a month from your list will be no problem at all, so don't worry about it! Investing in the right tools will pay you back exponentially in the long run.
ACTION STEPS:
1. Go to Aweber right now and buy their autoresponder for $20/month. I believe you can even get your first month free, which will allow you to get your list up and running and earning money before you even pay anything.
2. That's it for today! It's an easy step, but so important to having a thriving online business. Do it now.
